Content Planning: How to Prepare a Blog Plan

blog plan

A content/blog plan is a prerequisite to all advertising resources and information gathering needed to accomplish the objectives set out in your blog content system. Everything from SEO marketing, article writing, keyword research etc. are all mapped out in a content plan. Your blog plan scales all of your content and eventually set your budget for boosting and promotion of specific articles. A blog plan also increments your rate of success, and spares you from time and effort on the wrong content marketing approach, expounding on wrong themes, and working with some wrong influencers. You can also check out these articles here and here for more content marketing strategies.

Define Your Goals

Having a characterized objective will set you up to push through the wide range of advancements available for content planning. Your goal is your only reason why you are doing this, and the more grounded it is, the more success you’ll likely have. All of your written articles must altogether work to accomplish your business objectives and build up quality contribution to the site as a blog entity. Aside from content writing, you also need to know to whom you are writing this content is for. Build a relationship with your audience and develop trust to entice them to buy your product and services in the long run.

Be Real

First of all, you need to be practical. Nowadays, with a wide range of different digital marketing content people make, nobody anticipates you to post daily or multiple times every week. Posting once or twice a week can be good enough for SEO marketing as long as you combine it with regular daily activity in your social media accounts. The most important things when it comes to content uploads is quality and consistency. Even if you post daily but your posts are subpar in terms of quality, then it can be considered as an exercise in futility.

importance of logo design - blog plan

Understand Your Target Market

How would you do a target market survey?

First of all, ask yourself a couple of reasonable inquiries:

  • Where does my crowd hang out on the web? (online forums, social media platforms, discussions, Facebook. Twitter etc.)
  • What is their most significant issue at work? (they could possibly hate their boss, suffering from burnout, not getting the financial benefits they think they deserve, etc)
  • What kind of topics or articles do they like to read? (Examine your blog page’s statistics and look at your most read articles)

Research Keywords

After you have nailed your target market and you already have an idea where your blog has to be a couple of months from now, all that is left to do is to devise a stream of topics. You need to pick a couple of focus keywords that your blog has to focus on. These target keywords are the ones your visitors potentially type in the google search bar to search for your service or product. It would be ideal if your blog is completely niched and narrowed down to make it easier to rank in Google. All of your articles must be written around these keywords to help your site gain traffic based on these target keywords.

Go to Google Keyword Planner or any other free online keyword research tool to assist you in this department.

Start Posting Quality Content

Making quality content becomes much simpler once a blog plan is ready. All of the articles to write are now coordinated and it would only be up to your writer to finish this content. Also, make sure your blog articles also get shared via social media integration to expand your reach and mileage. All of these posts work altogether to create synergy and momentum for your content marketing campaign.

Essentially, a decent blog entry must have the following qualities:

  • Length of 700 to 1500 words depending on the complexity of the topic
  • Broken down into short paragraphs for better readability
  • Comes with eye-catching photos for visual entertainment
  • Sales pitch or promotional content playfully inserted within the article


Try not to stress over composing amazing blog entries when starting out. As you compose and upload posts over time, you will naturally discover your voice and style which can become your signature tone all throughout your blogging experience. Try to mix up your content with lengthy articles and some short ones instead of being predictable. Most importantly, have fun in sharing stories and information to your audience.


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